In the game industry, no other company has been behind more hit titles than Nintendo. From classics like Super Mario, Pokémon, Donkey Kong, and The Legend of Zelda, Nintendo was once the gold standard when it came to video games. But over the past decade, the once-promising company has been plagued with dismal sales that had them teetering on the cusp of failure. Seeing the errors in their ways, Nintendo witnessed a massive resurgence with the release of Pokémon Go. And with the highly anticipated debut of their Mario-themed mobile game, Nintendo seemed to be back on top. Or at least that was the case before reviews starting pouring in for their newest game – Super Mario Run.
Mario has been one of the most iconic characters in the gaming world since the first Nintendo came out. Having numerous titles that spanned over 25 years, it was only a matter of time before Mario made his presence in the mobile gaming arena. With so much buzz surrounding the release of Super Mario Run, fans couldn’t wait to get their hands (or thumbs) on the app. Launched on December 15th, Super Mario Run sprinted to the top as it became the most downloaded app in 138 countries. But barely two weeks into its release, Super Mario Run is limping as sales are dropping fast.
The mechanics of the game are by far the only reason the app continues to stay afloat. Once downloaded, players will have the chance to control Mario as he runs, jumps, and flips through landscapes that are all too familiar to Nintendo fans. Given the added bonus of being able to compete with other players, Super Mario Run had all the makings to surpass its predecessor – Pokémon Go. It has nostalgia, beautiful landscapes, playability, and classic villains. But the major flaw doesn't lie in the game - it lies in the need to make money.
After playing the first three rounds, users will find themselves in a tough spot that Mario can't even find his way out of. Nintendo believes in their game so much that they want users to pay $9.99 for it. Unlike other games that will offer in-app purchases to help ease the strain of beating a level, Nintendo wants players to fork over ten dollars just to play. As one can believe, it didn't take long for gamers to weigh in on the subject, calling Nintendo the real villain of Super Mario Run.
Since its launch, Super Mario Run fell from the top grossing game in the app store, and it only holds the number one spot in half of the countries it did a week ago. In a medium where most players pay around $2 a game, Nintendo has not only seen their downloads decrease, but their stock has dropped 1.5 percent as well. Watching their flagship character fall from grace, Nintendo sent out a survey, asking players for a desired price point at which they should charge for the game.
Is this the end of Super Mario Run, or will a lower price be able to save Nintendo from its own greed? Be sure to share your thoughts in the comment section below.
Article by Chris Piner